Video format
Interview
Two-person back-and-forth, mic in hand.
Q&A format — street-style or podcast clipped. The other person’s answers carry the video; your job is good questions and good edits.
Street interview pulls, podcast moments cut to vertical.
When to use it
Use the interview format when someone else’s answers carry the value — an expert, a stranger with a hot take, a podcast moment. Your job is good questions and tight edits.
How to nail it
- Ask the question that gets the reaction, not the polite one.
- Cut to the best 20 seconds — don’t run the whole exchange.
- Caption it; a lot of the punch is in the words.
Common mistake
Leaving in the slow parts. The format lives on the one great answer — find it and cut to it.