See why their Reels take off.
Then do it yourself.
Paste any Instagram creator and we pull their best Reels, the stats, and the hook — so you can copy what's actually working in your niche.
Paste a competitor or your own· link or video· no login to try it
“Alright.”
Example breakdown. Real data is pulled live from public profiles.
Other tools give you a number.
We give you the reason.
Cool. Now what? A number you can't act on.
It opened with a stat that flips the hierarchy — “156 WPM… but speaking is faster”, set up as a quick demonstration with a comment-to-get-it CTA.
That's a skeleton you can put on your own topic tomorrow.
What good looks like on Instagram
On Reels, saves and shares move you further than likes — most reach comes from people who don't follow you yet, so a Reel has to land cold.
Text on screen is close to mandatory; most people watch on mute. The strongest Reels give one save-worthy tip and tell people to save it.
Figures are industry ballparks — your own average is the benchmark that counts.
From a link to a plan in seconds
A competitor, someone you admire, or your own profile. We figure out what it is.
We pull their best Reels and read the hook, the format, and the numbers.
You get the skeleton behind their best videos — and what to make next.
The same breakdown, pointed at you
- Sorts your own Reels by what actually worked, not by newest.
- Shows what your hits have in common — your hook, your length, your format.
- Catches the drop-off cliff on your flops, so you know what to fix.
Your own data is unlimited. Pay to spy on others.
Try any breakdown free first — no card needed. Every plan tracks all your own accounts in full; you only pay for how many other creators you can follow.
- Unlimited tracking of your own accounts — IG, TikTok & YouTube Shorts
- Full per-video stats and hook breakdowns
- “Same video across platforms” analysis
Cancel anytime. Your own-account tracking is never limited, on any plan.
Questions, answered
Does it work on any Instagram profile?
Any public Instagram account. Paste the @handle or a Reel link and you get a breakdown.
How is this different from Instagram Insights?
Insights only cover your own account, and only numbers. We work on any creator and tell you why a Reel worked — the hook, the format, the structure.
Do I need an Instagram account to use it?
No. Drop a link or upload a video and you get a breakdown for free, no signup.
Does it cover Reels and regular posts?
We focus on Reels — that's where reach and growth happen on Instagram right now.
Start studying.
Break down any creator for free — no card, no login. Follow the ones worth studying when you’re ready.
Break down for free