Engagement rate calculator
for Reels, TikTok & Shorts.
Drop in the numbers from any video — yours or a competitor’s — and get the engagement rate instantly, with a read on whether it’s actually good for that platform.
Views-based rate: (likes + comments + shares + saves) ÷ views × 100.
Want the real benchmark, not just the average?
These are public platform averages. Creaswipe scores every video against the creator's own real numbers — pulled live — so you see exactly how far it beat their median, plus the hook and format that got it there.
Early access · no spam · one email when it’s live.
How to calculate engagement rate
For short-form video, use the views-based formula:
(likes + comments + shares + saves) ÷ views × 100
Reels, TikToks and Shorts get pushed to people who don’t follow you, so most of the reach comes from outside your audience. Dividing by your follower count would punish you for going viral. Dividing by views tells you how compelling the video actually was to the people who saw it.
What counts as a good engagement rate in 2026
- Instagram Reels — median ~7.5%. Above 4% is fine, 10%+ is good, 14%+ is excellent.
- TikTok — runs hot. ~5% average, 9%+ good, 16%+ excellent.
- YouTube Shorts — lower by nature (huge view counts). ~2.5% average, 4%+ good.
Smaller accounts usually post higher rates than big ones — nano creators (1K–10K) often sit near the top of these ranges, so judge against accounts your own size.
A high rate is nice — but why did it engage?
Engagement rate tells you that a video worked. It doesn’t tell you why. That’s the gap Creaswipe fills: paste the same video into the viral video analyzer and you’ll see the hook, the format, and the one thing that earned all those saves and shares — so you can do it again on purpose.
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Frequently asked questions
How do you calculate engagement rate for short-form video?
For Reels, TikTok and Shorts the fair formula is views-based: (likes + comments + shares + saves) ÷ views × 100. Short-form reaches mostly non-followers, so dividing by views is more accurate than dividing by follower count.
What is a good engagement rate on Instagram Reels?
Anything above ~4% is solid, and the current median sits around 7.5%. Above 10% is genuinely good and 14%+ is excellent.
What is a good engagement rate on TikTok?
TikTok runs higher than most platforms. Around 5% is average, 9%+ is good, and 16%+ is excellent.
Why is my YouTube Shorts engagement rate lower?
Shorts rack up huge view counts from the feed, so the same likes spread over more views give a lower percentage. For Shorts, ~2.5% is average and 4%+ is good.
Should I divide by followers or views?
For short-form, divide by views. Follower-based rates were built for feed posts that mostly reach your own audience — Reels and TikToks reach far beyond it, so views are the honest denominator.
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