Creaswipe
Short-form formats
Video format

Talking head

Creator on camera, talking direct to the lens.

The default Reel format. Works because of direct eye contact — feels like a 1-on-1. Most flexible, hardest to nail because nothing carries the video except you.

Example
Most of MKBHD’s short-form.

When to use it

Default to talking head when you — or your take — is the draw. Direct eye contact makes it feel personal, so it’s best for opinions, advice, and building a relationship with your audience.

How to nail it

  • Energy matters more than gear — be a little bigger than feels natural.
  • Hook hard in the first line; nothing else carries the video.
  • Cut every pause and filler word in the edit to keep pace.

Common mistake

Low energy and a slow start. With nothing but you on screen, a flat delivery has nothing to hide behind.

Related formats