Video format
Talking head — listicle
Talking head structured as a numbered list.
Same direct-to-camera, but the script is “3 things you should…”. Scannable, easy to follow, very rewatchable — viewers loop back for the points they missed.
“3 AI tools I use every day. Number 1…”
When to use it
Use the listicle when your content is a set of distinct points — tools, tips, mistakes. Numbering makes it scannable and gives people a reason to rewatch for the ones they missed.
How to nail it
- Put the strongest point first to earn the watch, or last to reward it.
- Keep each point short — one breath each.
- Tell people the count up front (“3 things”) so they know the shape.
Common mistake
Too many points, or points that blur together. Three tight ones beat ten forgettable ones.